From June 17 – 21, the O’Neill Institute will host a Summer Program on NCDs and the law in Washington DC. The Summer program is a week-long executive education course targeted at lawyers, researchers, health officials and advocates (among others). Further details are available here.
For those interested in the issues, it is worth reading a series on NCDs published by the Lancet last week and a recent New York Times article by Michael Moss. The latter explores food industry efforts to addict consumers and market unhealthy products. There is a great quote in the article from a former food industry employee about the business model:
“Discover what consumers want to buy and give it to them with both barrels. Sell more, keep your job! How do marketers often translate these ‘rules’ into action on food? Our limbic brains love sugar, fat, salt. . . . So formulate products to deliver these. Perhaps add low-cost ingredients to boost profit margins. Then ‘supersize’ to sell more. . . . And advertise/promote to lock in ‘heavy users.’ Plenty of guilt to go around here!”
No doubt this material will provide plenty of fodder for a discussion of what role law should play in addressing NCDs.